Video production

Khrabrovo Industrial Park

The questions on hand-made signs, the answers as solid figures standing in the shot

2021_28 · ХРАБРОВО

About the project

The brief and the answer

The Kaliningrad Region Development Corporation asked us to explain the Khrabrovo industrial park — without the dry recital of figures and economic terminology. So we turned the presentation into a tour: an entrepreneur flies in, is met with bread and salt right outside the Khrabrovo terminal, and then drives around the park with a notebook of questions. The questions themselves are literally placed in the frame, hand-written on cardboard signs: “How do I get here?!”, “Infrastructure?!”, “Terms for residents”, “Land tax!”, “Duty-free imports!”. The answers arrive just as plainly — three-dimensional figures standing beside the characters and the machinery: 2.5 km to the airport, 39 MW of capacity, 345 hectares of land, 0% tax on profit and property. Between scenes the park appears as a glowing map from above, and the residents — Phoenix Ingredients, Otcpharm Pro, Ampertex — are filmed at their actual sites, with Ampertex CEO Pavel Pogrebnyakov playing himself. We shot at Khrabrovo airport, at the park’s water treatment facilities and inside working plants; the whole project took a month.

  • Script
  • Directing
  • Producing
  • Cinematography
  • Editing
  • Colour grading
  • VFX
  • Motion design

Need something similar? Commercial video production · Production across Russia

1 monthfrom the brief to the finished film
2:21a tour of the park instead of a deck full of figures
The questions hand-written on signs, the answers placed in frame as solid figures

Team

Production and script
Franema
Director, editing and VFX
Arseniy Zayanchkovsky
Cinematographer
@apusko
Colour grading and backstage
Konstantin Dokuchaev
Line diffusers
@marrria.eng · @koval.koval

Cast

The businessman
@valdrab
The welcoming delegation
@polialeksius
The beautiful manager of the Development Corporation
@grabovetskaya_ek
The director of the plant under construction
@andreisudakov
The engineer
@chernenko5815
The stylish accountant
@romaxasmile
As himself — founder and CEO of Ampertex
Pavel Pogrebnyakov

Special thanks

For the trust
@andreytol
For letting us film at the airport
Khrabrovo
For letting us film at the park’s water treatment facilities
Vodokanal
For the locations
Ampertex
For the gorgeous coat of the gorgeous director of the gorgeous Hoffmann restaurant
@dmitriy_pishulin

And all of this is Franema.

And all of this is