Video production
Rezanium — a 3D product store
Two versions of a promo film for a new retail technology
1 / 2 Rezanium — a 3D product store
About the project
The brief and the answer
Rezanium was developing a new technology for owners of small shops and cafes: a three-dimensional product store. The product had to speak to both Russian and European entrepreneurs, so we designed the story from the outset to adapt easily for two audiences. In two weeks we made a short advertising sketch in which an ordinary purchase becomes a demonstration of a new kind of digital retail, explaining the technology through a familiar situation and lively characters.
Need something similar? Commercial video production · Production across Russia
Backstage
First we tested the story as a previs
Before the main shoot we assembled a thirty-second previs. It let us test the story, pacing and edit in advance, as well as how easily one narrative could adapt to the Russian and European versions.
Team
- Script
- Franema
- Director
- Arseniy Zayanchkovsky
- Cinematographer
- @apusko
- Focus puller
- Konstantin Dokuchaev
- Producer
- Roman Vakhitov
- Editing and VFX
- Arseniy Zayanchkovsky
- Colourist
- Konstantin Dokuchaev
- Line diffusers
- @marrria.eng · @koval.koval · @gre_murzin_gre
On screen
- Uncle Kolya
- Alexander Yuryevich
- Customers
- @marrria.eng · @romario_mohito · @gre_murzin_gre
- Customer and Yandex courier
- @koval.koval
- Russian voice-over
- @dasmallfly
Thanks
- For the apron
- @lepim_jjem
- For the location
- @dd.market
And all of this is Franema.
And all of this is 
