Video production
The girls versus the boys
A sketch that spends its first seconds pretending to be a very different film
1 / 3 The girls versus the boys
About the project
The brief and the answer
Our second piece for the Polish Football Team — another comic sketch, this one built on a bait and switch. The opening seconds look like a completely different video: neon light, close-ups of lips and hands, an unbuttoned shirt, smouldering looks — an imitation of an intimate mood, designed so that a young viewer will not scroll past. Then the camera pulls back and it turns out the three men on the sofa have noticed none of it: they are playing Football Team on a tablet. The women try everything to be noticed and finally give in — by the end the whole party is crowded around a single screen. The film closes on the same shot of a football pitch it opened with, now carrying the Football Team logo. Two weeks passed from the brief to the finished piece.
Need something similar? Commercial video production · Production across Russia
Backstage
Two run-throughs before the shooting day
Before we went to set, the film was rehearsed twice. First as a drawn animatic: the storyboard came alive with timecode and camera-move arrows, so the running time and the rhythm were settled before casting. Then as a pre-shoot: the Franema crew played and filmed the entire script themselves in their own office — same tablet, same end card. By the shooting day all that was left was to repeat what had already worked twice.
Team
- Production and script
- Franema
- Director, editing and VFX
- Arseniy Zayanchkovsky
- Cinematographer
- @apusko
- Focus puller
- Konstantin Dokuchaev
- Producer
- Roman Vakhitov
- Colour grading and backstage
- Konstantin Dokuchaev
- Line diffusers
- @marrria.eng · @koval.koval
Cast
- The beautiful women
- @v.kamneva · @ms.aanna · @tane4ka_ivi
- The beautiful men
- @elf.vlad9939 · @elk.han · @bogdan_pr_ft
Special thanks
- For the beautiful location with the beautiful sofas
- @sukho39
And all of this is Franema.
And all of this is 
