Video production
AI Agents
A presentation film about Bitrix24 digital assistants — one of two major releases delivered in a month
2025_296 · BITRIX24
1 / 4 AI Agents
About the project
The brief and the answer
AI agents are not AI tasks: this was the second major presentation project we produced in parallel with “AI Tasks” within a single month. The story centres on AI agents inside Bitrix24 — digital assistants that businesses can build in the system, tailor to their needs, embed into workflows and connect to other services. The film demonstrates a 1C integration and shows how an agent moves between systems to automate real operations. One project of this level in a month is already a full production sprint; we delivered two at once and presented the release at Skolkovo. At the same time, the crew never switched off other clients: our processes keep a large release from compromising any other project. This case is not only about AI agents — it is about coordination, control and a team that never lets the project down.
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Backstage
Two shifts, one month
Day one was the Rascvet office: the space was completely rebuilt for the frame, with light brought in through the windows from lifts. Day two was a night shift at the Marsianin coffee shop, shooting “day for night” to create the feeling of a sunny morning beyond dark windows. For an additional perspective we invited director Roma Olympic from Moscow — when a brief calls for a bigger scale, we bring in the right specialists.
Crew
- Concept / script
- Stas Zakharov · Sherzod Khalikov
- Director
- Roma Olympic
- Director of photography
- Vlad Shutov
- Executive producer
- Victoria Kravtsova
- Line producer
- Veronika Larionova
- Production designer
- Anastasia Ionova
- Props designer
- Anastasia Urbanovich
- Props
- Paulina Vrublevskaya
- Set builder
- Alexey Ratkov
- Gaffer
- Gor Zakaryan
- Lighting / supervisor / editor
- Vyacheslav Fomin
- Lighting
- Nikolay Nosan
- Assistants
- Eduard Lukinsky · Anton Nelidov
- Backstage camera / focus puller
- Maxim Efremov
- Make-up artist
- Elena Goryachaya
- Stylist
- Ekaterina Borisova
- Motion artist
- Polina Titorova
- Matchmove
- Vlad Osokin
- Voice director
- Andrey Kaus
Cast
- On screen
- Nikolay Khramov · Dmitry Smirnov · Petr Zanin · Masha Olyanich · Daria Zheleznova · Marianna Slyunkova · Sergey Borisov · Anton Budyak · Nikita Leshchenko · Mikhail Smolyakov · Anna · Valeria Ivakina
Office extras
- On screen
- Alexey Semiryakov · Elena Sheinova · Ruslan Leonenko · Anastasia Bushnyak · Andrey Berdinsky · Maxim Zakrevsky · Anna Murzina · Elena Kalinina · Nikita Tikushev · Svetlana Bocharova · Alexander Kovalev · Yana Golovashina · Natalia Lebed · Anastasia
P.S. Every new Bitrix release brings the same cocktail of emotions: butterflies in the stomach, a little panic in the head and excitement in the eyes. It will be hot. It will be scary. It will be very interesting.
And all of this is 