Video production
Polny Raskalyan
A parody of an animated comedy instead of smoke in slow motion
1 / 2 Polny Raskalyan
About the project
The brief and the answer
The “Zakryto, Vkhodite” culture house asked for advertising that would not look like advertising for a venue: no assembly montage to a house track, no clouds of smoke in slow motion, and none of the words such advertising is not allowed to use in Russia. So we made a two-minute trailer for an animated film that does not exist — a parody in which the hero is not a person but a piece of the furniture. The venue is empty before opening, glass vessels stand on the shelves, and one of them suddenly acquires a pair of drawn eyes and a mouth. From there it is pure trailer dramaturgy: “He is still young and naive”, “But it all went wrong”, “A long time ago”. Two-dimensional animation lives on top of the live-action footage: the vessels blink, exchange glances, flinch from the hands reaching for them out of the dark, and watch the guests who notice nothing. It is shot like a feature — long lenses, warm red and orange light, a trailer-voice narrator and an original score — and it ends on the venue’s logo and a full credit roll. A month of work in total.
Need something similar? Commercial video production · Production across Russia
Backstage
How it was shot
What survives is not just a backstage but a two-and-a-half-minute breakdown put together by Konstantin Dokuchaev and Arseny Zayanchkovsky. Everyone who made the film speaks in it: Ilya “MUKH” Mukhortykh, who came up with the idea and owns the venue; voice actor Dmitry Rybin in the booth with his headphones; and composer Daniil Gankov at the mixer. Between the interviews: the set in haze and red light, a storyboard drawn by hand in Autodesk Sketchbook, and a look at how the eyes and mouth are laid over the glass.
Team
- Original idea
- Ilya “MUKH” Mukhortykh · Ilya Romanov
- Director, editing, animation and grading
- Arseny Zayanchkovsky
- Cinematographer
- Alexander Pusko
- Producer
- Ilya Romanov
- Script
- Arseny Zayanchkovsky · Roman Vakhitov
- Voice-over
- Dmitry Rybin
- Music
- Daniil Gankov
- Backstage and VFX breakdown
- Konstantin Dokuchaev · Arseny Zayanchkovsky
Special thanks
All of it by Franema.
And all of this is 
