Video production
Summer in the city
A summer campaign for the mall: the perfect summer, shot in your own city rather than at a resort
2026_361 · ЕВРОПА
About the project
The brief and the answer
We know what the perfect summer should look like. We mostly observe it through screens, lenses — and through a new campaign for the Europa shopping mall. Thirty seconds are put together as one long summer day: padel courts, the green of the park, a walk through town, a picnic on the grass by the water, and an evening in the centre itself. Every look in every scene comes from the mall’s own stores, so the commercial doubles as a summer lookbook: nine brands, a dozen looks, and not a single frame shot outside the city.
Need something similar? Commercial video production · Production across Russia
Put their holidays off “until later”
- Producer
- Anastasia Manzhos
- Casting director
- Valeria Ivakina
- Director of photography
- Vlad Shutov
- Gaffer
- Nathan Sysoev
- Photographer
- Tanya Danilevich
- Photographer’s assistant
- Vadim Levenenya
- Make-up and hair
- Kristina Pinchuk · Ekaterina Dadasheva
- Stylist
- Lyubov Bezgan
On camera
- Model agency
- TM MODELS
And all of this is Franema.
And all of this is