Video production

Summer in the city

A summer campaign for the mall: the perfect summer, shot in your own city rather than at a resort

Client
Europa shopping mall
Discipline
Video
2026_361 · ЕВРОПА

About the project

The brief and the answer

We know what the perfect summer should look like. We mostly observe it through screens, lenses — and through a new campaign for the Europa shopping mall. Thirty seconds are put together as one long summer day: padel courts, the green of the park, a walk through town, a picnic on the grass by the water, and an evening in the centre itself. Every look in every scene comes from the mall’s own stores, so the commercial doubles as a summer lookbook: nine brands, a dozen looks, and not a single frame shot outside the city.

  • Creative
  • Producing
  • Casting
  • Cinematography
  • Lighting
  • Styling
  • Make-up
  • Editing
  • Colour grading

Need something similar? Commercial video production · Production across Russia

30seconds of summer campaign
9of the mall’s brands supplied the looks for the shoot
Courts, park, waterfront and the mall itself — all shot in the city

Put their holidays off “until later”

Casting director
Valeria Ivakina
Director of photography
Vlad Shutov
Photographer
Tanya Danilevich
Photographer’s assistant
Vadim Levenenya

And all of this is Franema.

And all of this is