Video production
Alevro — logistics
Freight? Yes. And the container answers for itself
About the project
The brief and the answer
The film for the logistics company Alevro is built on one question and one very literal answer. An employee in a branded hoodie stands with a tablet beside a blue container in an industrial hangar, a client walks up, they shake hands — and from there the container does the talking. The camera moves around it and looks inside, and the doors open again and again, with something different in there every time: first a stack of cardboard boxes, then a fully furnished room — chairs, a side table, a floor lamp, a painting and a potted plant — and then, out of the cold blue light, a live horse walks calmly towards the camera. Three answers to the question “do you carry that too?” — and not one of them uses a word. The ending pulls back from the particular to the scale of the business: an aerial of a container terminal, and then a 3D globe with routes spreading out across Europe, Russia, the CIS and China.
Need something similar? Commercial video production · Production across Russia
Production
- Director
- Natan Sysoev
- Cinematographer
- @kfilms_tv
- Producer
- Roman Vakhitov
- Line producer
- Anastasia Manzhos
- Lighting and 3D model
- Vyacheslav Fomin
Post-production
- Editing, VFX and colour
- Konstantin Dokuchaev
On screen
- Cast
- @kononova_mari · a horse · @andrei_gentleman
Crew
- Behind the scenes
- Andrey Kaus
- Line diffusers
- @marrria.eng · @koval.koval
And all of this is Franema.
And all of this is 
