Video production

Drugoe Mesto

Fifteen seconds of a bar: the waiter promises, the guests react

Discipline
Video
2023_080 · ДРУГОЕ МЕСТО

About the project

The brief and the answer

A short spot for the bar Drugoe Mesto. Fifteen seconds is exactly as long as it takes to catch the tone of a place, so we built them out of reactions. A waiter in a branded shirt speaks straight to camera about what is waiting for you here, while at a table a couple act out every one of his promises: she keeps a perfectly straight face, he yells with delight and throws his arms across half the sofa. All of it happens inside the room itself — trees under the ceiling, strings of bulbs, the blue glow of the wine rack, guests at their tables. It ends on the logo and a line that explains the place better than any description: “A bar. Food. Glug, glug, glug.”

  • Directing
  • Producing
  • Cinematography
  • Lighting
  • Editing
  • Colour grading

Need something similar? Commercial video production · Production across Russia

15seconds — the entire running time
The spot rests on guests’ reactions rather than a list of the menu
Shot inside the working room, among the guests and the interior

Production

Director
Natan Sysoev
Cinematographer
@kfilms_tv
Editing and colour
Konstantin Dokuchaev

And all of this is Franema.

And all of this is