Motion design and animation

FRANEMA × BOGNAT

A collaboration between two agencies that turns a digital error into a new visual language

Client
BOGNAT
Discipline
Motion
2026_395 · BOGNAT CLOVER

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About the project

The brief and the answer

How can two agencies break through banner blindness? By hacking the system — literally: choosing an error instead of the familiar route. The film’s visual code makes the screen feel as though it has slipped out of control, returned an error and started telling the story in a new way. The piece announces a collaboration between FRANEMA and BOGNAT: FRANEMA creates the idea and visual language, while BOGNAT brings them into the city and makes them visible to the audience. The collaboration was built to make brands stronger and louder than convention allows.

  • Creative
  • Script
  • Producing
  • Motion design
  • Adaptation for city screens

Need something similar? Motion design and 3D animation · Production across Russia

2agencies joined forces in one collaboration
A digital error became the foundation of the film’s visual code
The idea and motion design moved beyond the screen and into the city

Backstage

The project in the city

The visual code on screen
Hack the system
The digital glitch up close
Screens across the city
FRANEMA × BOGNAT
The two teams’ roles

We hacked the city screens

Partner
BOGNAT
Motion design
Polina Titorova

And all of this is