Service production
Service production for 12 STOREEZ
Service production for a national fashion label: two shoot days across the Kaliningrad region
2026_379 · 12 STOREEZ
1 / 4 Service production for 12 STOREEZ
The shoot
The film and the lookbook
About the project
The brief and the answer
The 12 STOREEZ team flew into the Kaliningrad region to shoot two projects at once — a campaign film and a lookbook — and handed Franema everything happening off camera for two days straight. We scouted locations, from rain-soaked city streets to an empty beach in Donskoye, brought in lighting and gear, put up a six-metre tent on the sand at six in the morning, sourced props, and ran the set and logistics for two crews at once. Creative direction, styling, camera and photography stayed with the brand’s own team — our job was to make sure nothing pulled their attention away from the shoot.
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Backstage
Two shoot days
Video
- Video
- @dasha.shish
- Photo
- @sandruushaa
- Creative director and style
- @a.n.n.e.t.d
- Model
- @mxlv_sofa
- Production
- @23keti · @marie.erm
- MUA
- @kimesfire
Lookbook
- Style
- @uka.vizhgorodskaya
- Photo
- @vladree
- Operator
- @vurago.sd
- Focus puller
- @nemnogo_forel
- Camera mechanic
- @kent_eight
- Stylist’s assistant
- @victor_yurk
- Backstage photo
- Maria Abramova
Franema team
- Producers
- Anastasia Manzhos · Victoria Kravtsova · Nika Titova
- Stylist’s assistants
- @podvin_ka · Polina Gorshinina
- Gaffer
- Gor Zakaryan
- Electrician
- @natan__bratan
- Helpers
- Anton Budyak · Yakov Bannikov · @triphotoss
- Production designer
- Anastasia Urbanovich · @frenk_n_furter
- Backstage photo
- @koltunova_photo
- Backstage video
- Maria Skornyakova
- Drone operator
- @vallkor35
Franema has already run production service in the Kaliningrad region for LIME, Demix, Lassie and other national brands.
And all of this is 