Video production

Check-in

A disco-funk ritual instead of an ad: our first musical film

Client: Bitrix24
Discipline: Video

2024_170 · BITRIX24

About the project

The brief and the answer

Back in the spring we made something with Bitrix24 that was not just a film but a genuine disco-funk ritual. “Check-in” is the start of your day with your team, even when you are far apart: a barista in a coffee shop, a picker in a warehouse, a driver in a car and an office in a lift all check in through the app and fall into a shared rhythm. The interface lives inside the frame — chat cards and reactions fly around the characters. Our first music video? A musical? Or advertising with a tune? We wrote the music ourselves: by Stanislav Beldeninov and the film’s director Andrey Kaus. We have only just stopped humming “check-check-check-check-in”, so watch with care.

Creative
Script
Producing
Directing
Cinematography
Lighting
Editing
Music
Sound design

Need something similar? Commercial video production · Production across Russia

52seconds of a musical ritual

The agency’s first musical film — somewhere between a music video and an ad

The music was written in-house rather than licensed from a library

Production

Director: Andrey Kaus
Director of photography: Viktor Gurov
Executive producer: Roman Vakhitov
Producer: Ivan Komyshev
Line producer: Victoria Kravtsova
Script: Stas Zakharov · Sherzod Khalikov
Gaffer: Gor Zakaryan
Editor: Vyacheslav Fomin

Music

Written by: Stanislav Beldeninov · Andrey Kaus
Sound engineer: Stanislav Beldeninov

Locations

Coffee shop: Marsianin
Warehouse: Friday Center

And all of this is Franema.

And all of this is Franema Agency