Video production

Roster Hit

One big film, eight short stories and everything people love about Roster

Client
RosterHit
Discipline
Video
2024_222 · РОСТЕР ХИТ

1 / 4 Roster Hit

About the project

The brief and the answer

RosterHit came to us with a brief to communicate several strengths of the brand at once, reach a broad audience and preserve its recognisable character. The main film had to work both as a single story and as eight standalone short videos — somewhere between a television commercial and an energetic online format. In parallel, we produced a photo series for social media and the website. We quickly found common ground with the client — like fries and ketchup — and brought different characters, situations and the signature product presentation into one coherent world.

  • Creative
  • Script
  • Producing
  • Directing
  • Filming
  • Lighting
  • Editing
  • Photography
  • Backstage

Need something similar? Commercial video production · Production across Russia

8standalone films within one story
56 sec.the full film
34photographs in the brand series

Backstage

Putting everything together

Three films from the set show the project from the inside: working with the food and cast, lively table scenes, and the crew bringing the main commercial and photo series into one recognisable RosterHit world.

Behind the scenes — part 1
Behind the scenes — part 2
Inside the project

Team

Director
Andrey Kaus
Director of photography
Viktor Gurov
Editing director
Konstantin Kuznetsov
Assistant
Maxim Efremov
Photography / backstage
Maria Ivanova

And all of this is