1 / 3 Bitrix24 — Collabs
About the project
The brief and the answer
Collabs is a Bitrix24 workspace for external teams, bringing chats, files, tasks and calendars together. When the project began, nobody expected it to turn into a rap video. A spontaneous idea from the client set the rhythm: we cast performers who could both dance and act expressively, worked to a tight deadline with pyrotechnics and built a mixed-media sequence by hand. The footage was printed frame by frame, illustrated with an artist, scanned and composited back into the edit. Across 48 hours in the studio, the song became a dialogue between co-workers — complete with its own currency for attentive viewers.
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Backstage
Making the rap video
The preshoot and filming backstage follow the project from its first tests to the crew at work on set.
Creative and production
- Client
- Bitrix24
- Executive producer
- Roman Vakhitov
- Producer
- Anastasia Manzhos
- Line producer
- Victoria Kravtsova
- Script
- Stas Zakharov · Sherzod Khalikov
Crew
- Director
- Andrey Kaus
- Director of photography
- Viktor Gurov
- Production designer
- Maxim Kulikov
- Gaffer
- Daniil Vorobyov
- Assistants
- Anton Nelidov · Dmitry Kobelev
- Backstage
- Maxim Efremov
- Make-up artist
- Elena Goryachaya
- Stylist
- Elizaveta Evseeva
Post-production and music
- Editing director
- Konstantin Kuznetsov
- Music by
- Stanislav Beldeninov · Andrey Kaus
- Sound engineer
- Stanislav Beldeninov
And all of this is