Video production

Bitrix24 — Collabs

A rap video about a workspace built for external teams

Bitrix24
Client
Bitrix24
Discipline
Video
2024_221 · BITRIX24

1 / 3 Bitrix24 — Collabs

About the project

The brief and the answer

Collabs is a Bitrix24 workspace for external teams, bringing chats, files, tasks and calendars together. When the project began, nobody expected it to turn into a rap video. A spontaneous idea from the client set the rhythm: we cast performers who could both dance and act expressively, worked to a tight deadline with pyrotechnics and built a mixed-media sequence by hand. The footage was printed frame by frame, illustrated with an artist, scanned and composited back into the edit. Across 48 hours in the studio, the song became a dialogue between co-workers — complete with its own currency for attentive viewers.

  • Creative
  • Script
  • Producing
  • Directing
  • Casting
  • Filming
  • Production design
  • Lighting
  • Editing
  • Mixed media
  • Music
  • Sound

Need something similar? Commercial video production · Production across Russia

48 hoursin the studio with the cast
Mixed mediaprinting, hand drawing, scanning and compositing
2separate films covering preparation and the shoot

Backstage

Making the rap video

The preshoot and filming backstage follow the project from its first tests to the crew at work on set.

Project preshoot
Behind the shoot

Creative and production

Client
Bitrix24
Executive producer
Roman Vakhitov
Line producer
Victoria Kravtsova

Crew

Director
Andrey Kaus
Director of photography
Viktor Gurov
Production designer
Maxim Kulikov
Gaffer
Daniil Vorobyov
Assistants
Anton Nelidov · Dmitry Kobelev
Backstage
Maxim Efremov
Make-up artist
Elena Goryachaya
Stylist
Elizaveta Evseeva

Post-production and music

Editing director
Konstantin Kuznetsov
Sound engineer
Stanislav Beldeninov

And all of this is