The Rascvet-Park presentation

About the project

The brief and the answer

For the Rascvet-Park presentation we wrote a fourteen-minute manifesto inspired by classical dramaturgy. That was no accident: the new complex is conceived in a traditional Russian idiom, and we wanted to carry that character not only visually but in the form of the delivery itself. The shoot ran all night in the Kaliningrad Drama Theatre: on its stage we erected an enormous chroma-key screen and brought the presentation close to an Apple keynote — one person alone with the auditorium, the sections of the project unfolding behind them. Nineteen people worked on set, not counting the client’s team and the cast. For us this became less an advertising film than a theatrical experiment.

• Creative
• Script
• Producing
• Directing
• Cinematography
• Production design
• Lighting
• Styling
• Make-up
• Sound
• Editing
• Graphics
• Chroma key

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