Graphic design and identity

Sea of Business

The identity of the VI International Baltic Business Forum — from the logo to wayfinding in the hall

Client
Moy Biznes
Discipline
Design
Sea of Business 2024 · МОЙ БИЗНЕС

The shoot

The forum brandbook

About the project

The brief and the answer

The Moy Biznes centre runs the International Baltic Business Forum, and its sixth edition needed a style that could hold both business formality and Baltic character. The name suggested the answer: we built the concept on a sea depth chart — only by exploring the sea and diving into it can you become a shark of business, and new knowledge and opportunities await entrepreneurs the deeper they go. Everything in the graphics follows from that: layered depth contours, flowing lines without corners, and translucent three-dimensional drops. The typeface is Golos Text; the palette runs from near-black to pale turquoise. From there the style spread across the forum: the press wall, badges for every category of guest, a clipboard and notepad, social media announcements, wayfinding on site, and the artwork for the main screen in the hall.

  • Art direction
  • Logo
  • Visual identity
  • Brandbook
  • Graphic elements
  • Venue branding
  • Print
  • Wayfinding
  • Social media design

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VIInternational Baltic Business Forum
15brandbook spreads, from the concept map to wayfinding
The graphics are built on a sea depth chart: the deeper you dive, the more you know

Backstage

The identity at the forum

The opening of the forum
Artwork on the main screen

Team

Client
Moy Biznes centre
Art director
Max Kulikov
Designer
Semyon Rudykh

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