Zefir

About the project

The brief and the answer

Zefir is Bitrix24’s new interface, where everything is so light, clear and airy that the buttons practically ask to be clicked and work itself feels like a proper chill. And it is music again: Bitrix came to us for a second musical ad, only this time it is not rap in your headphones but something else entirely — we are still not sure what to call the genre. Inside is an enormous amount of work by the art department, which quite literally made marshmallow out of everything: the cyclorama, the furniture, even the paintings. The props came out so soft and edible it was hard to resist them. This is the largest project by visual scale in our whole history with Bitrix24: nine of the sweetest marshmallow actors and one cat.

• Creative
• Script
• Producing
• Directing
• Cinematography
• Production design
• Props
• Lighting
• Styling
• Make-up
• Editing
• Graphics
• Music
• Sound design

Need something similar? Commercial video production · Production across Russia