Video production
Marta AI
A film about the virtual assistant that builds a working CRM in minutes
2025_265 · BITRIX24
1 / 7 Marta AI
About the project
The brief and the answer
While half the team was busy with the Bitrix music project “Zefir”, the rest of Franema was shooting a film about Bitrix24’s new virtual assistant, Marta AI. The product is a complex one — Marta configures a CRM for a specific business — and we had plenty of questions about it ourselves, starting with the most fundamental. So the story began with a storyboard and a pre-shoot rather than on set. The location was a story of its own: we went through many options and finally found the perfect space at the interior design studio Miklashevskaia Interior, where we rebuilt the interior of a working office from scratch for the film. One more first for us: an outside art director on the motion part — fresh experience that gave the team new angles and solutions.
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Backstage
How the film came together
Breakdown slides: what the product is, how we found the location, who directed and animated it, and what came before the final frame.
Production
- Creative and script
- Stas Zakharov · Sherzod Khalikov
- Director
- Konstantin Kuznetsov
- Producer
- Ivan Komyshev
- Line producer
- Victoria Kravtsova
Crew
- Director of photography
- Vlad Shutov
- Production designer
- Maxim Kulikov
- Gaffer
- Viktor Gurov
- Assistant
- Eduard Lukinsky
- Make-up artist
- Elena Goryachaya
- Stylist
- Ekaterina Borisova
- Photographer
- Kirill Ilichev
- Backstage
- Andrey Kaus
Post-production
- Motion design
- Polina Titorova
- Art director (motion)
- Roman Sverdlyuk
- Editor
- Konstantin Dokuchaev
On camera
- Cast
- Ilya · Anton Nelidov · Maria
- Location
- Miklashevskaia Interior
And all of this is Franema.
And all of this is 