Two corners of one ring

About the project

The brief and the answer

In the unspoken fights we have every day, the only opponent is ourselves — and more often than not we stand in both corners of the ring at once. Tô Comme is for those who have learned to be the referee in their own bout: unisex looks, minimalism, clean lines, natural fabrics — everything that makes it easier to be yourself. This project became the room for creative freedom that commercial work does not always leave: one night in a hangar, two teams who love what they do, and a real ring the crew built from scratch with their own hands. A collaboration in which we let ourselves be ourselves and remembered why we do any of this.

• Idea
• Art direction
• Directing
• Filming
• Production design
• Lighting
• Costume
• Editing
• Backstage

Need something similar? Commercial video production · Production across Russia