Video production

Fabrika Protsessov — two films in thriller form

Advertising that works through atmosphere rather than technique

Client
Moy Biznes
Discipline
Video
2022_32 · ФАБРИКА ПРОЦЕССОВ

1 / 2 Fabrika Protsessov — two films in thriller form

About the project

The brief and the answer

When people start saying “ah, that’s the Franema style”, it is time to shoot in a different one. For this series of TV commercials for Fabrika Protsessov we deliberately dropped our usual manner and went for genre instead: two small thrillers about an ordinary working day. In “The Office” a manager is drowning in calls and paperwork — green and red light split the frame, the clock crawls towards twelve, stacks of documents grow before your eyes, red loss figures fly past and colleagues bury her in sheets of paper. In “The Plant” a production director is hunted by messages: the parts have to be ready by tonight, cut the overheads, the batch came out defective, you are late — and he races through the shop floor until the complaints merge into a single shout. Both films open on a card reading “all events and characters are fictitious” and arrive at the same line: “We know how to fix this.” Behind it stand Fabrika Protsessov, a programme of the Regional Centre of Labour Productivity Competences, and the Moy Biznes centre of the Kaliningrad Region.

  • Script
  • Directing
  • Producing
  • Cinematography
  • Lighting
  • Production design
  • Editing
  • Colour grading
  • VFX

Need something similar? Commercial video production · Production across Russia

2TV commercials — “The Office” and “The Plant”
0:35 / 0:32the running time of each story
A deliberate step away from Franema’s recognisable visual style

Video

The second film of the series

Team

Production and script
Franema
Director and VFX
Arseniy Zayanchkovsky
Cinematographer
@apusko
Production designer
Valeria Bondarenko
Editing and colour grading
Konstantin Dokuchaev
Line diffusers
@marrria.eng · @koval.koval

Cast

The entrepreneur
@filippovich_gennadi
Every other role
Franema

Special thanks

For the help and the location
@p.pogrebniakov
For the make-up and the acting
Anastasia Nazarova

To be continued. And all of this is Franema.

And all of this is