Video production
Baucenter turns 30
Three films for the company’s thirtieth anniversary — its scale, its partners and its people
1 / 5 Baucenter turns 30
About the project
The brief and the answer
How do you tell the story of a company that has already become part of almost every local resident’s life? We found a way. For Baucenter we made a brand project that conveys not the range or the service but the soul of the company — its family atmosphere and its particular place in people’s lives. It is a story about warmth, comfort and the people who make our homes better. The anniversary produced three films running to almost nine minutes: on the scale and history of the chain, on the partners sending their congratulations, and on the people who stand in the halls every day. We shot in a wide cinematic format right inside the stores, among plants, tools and trolleys. We also filmed the anniversary evening itself: the awards, the speeches, the dinner and the final cake with fireworks. Our long-running work with Baucenter is not just a series of projects but a trust we value greatly.
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Backstage
The anniversary evening and the shoot
Team
- Client
- Baucenter
- Director and producer
- Ivan Komyshev
- Cinematography
- Vlad Shutov
- Lighting
- Gor Zakaryan
- Helpers
- Victoria Kravtsova · Alexander Ziborov
- Make-up artist
- Kristina
- Copywriting
- Stas Zakharov · Sherzod Khalikov
- Backstage
- Andrey Kaus
Post-production
- Editing
- Nikita Iliasov
- Colour
- Nikolay Kuksin
And all of this is Franema.
And all of this is 
